NOWHERE

NOWHERE speculates a world in which Amazon has grown in size and control to become a corporate governing body. This project illustrates our research on the Amazon empire, as a model of a rapidly advancing company, and how we have utilized that model to imagine the company’s transformation into the NOWHERE of 2120.

We chose to title the project and company NOWHERE, pronounced ‘now here,’ because Amazon is hyper focused on customer service and customer demands for immediacy. However, we also appreciate the play on words in pronouncing it as ‘no where.’ Similarly, in 1516 Sir Thomas More wrote the first 'Utopia'. He coined the word 'utopia' from the Greek ou-topos meaning 'no place' or 'nowhere'. This is also a pun on the almost identical Greek word eu-topos which means a good place. A major aspect of our project grapples with the idea that NOWHERE is attempting to provide a utopia, a good place, through its services, but such a perfect world could never be fully realised for everyone.

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Credits

Elliane Huizinga

(Winter 2020)